How Does Social Media Impact Your SEO
“You are not in the world if you are not in social media” is a quotation that we are all too familiar with, and a quotation that is becoming more and more relevant in this present day and age.
Social media today now plays an important part of every person’s life – this is where they get their news, where they get informed of events, trends and happenings in their neighborhood and around the world, where they connect with long-lost or far-away relatives, and where they share their sentiments and opinions on an issue.
The tables have indeed turned, and all our eyes and hands are now glued to our phones and tablets. Because of this, more and more brands are making theirselves known to more people through this medium, making social media it the new arena for getting higher sales and traffic.
Social media marketing first started with publishing content to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content today.
People and various businesses big and small use social media in a myriad of different ways. Some people use it to listen to what people are saying about its brand while some people also use social media to understand how the business is performing on social media by analysing the post reach, engagement, and sales on social media with an analytics tool. These units work together to make your brand and your website known. Without one of these, everything else won’t work out. From here, it is certainly evident that social media can affect the cycle of many things, businesses included, and in order to have or continue having a good number of sales, you would need to increase your brand and your website’s presence – and this is where SEO comes to help you.
Having good content posted in your social media pages makes people interested to look at and inquire about your business/es, whether you are in the general services category, real estate, automotives or others. Social media engagement is a basic need here because it is those engagements that will drive your website up the tabs of the different search engines, like Google for example. The more people that see your stuff, the more opportunities you have to convert them and turn those engagements into potential sales.
Having good content posted in your social media posts or pages will also make people want to share your content Not only can this increase the number of inbound links to your site—improving your credibility—but it can also show how popular your content is as well. Having good reviews of your products or services featured in your social media pages is also a huge factor in putting your business at the top of the results list because reviews account for 13% of ranking factors for local searches.
To end, the success of your social media endeavour for your business lies on how you manage and strategise your social media movement. Having a good social media strategy is not as easy as everyone thinks that requires listening and engagement, analytics and strategic planning. Of course, building your brand and image on Facebook, Twitter, and LinkedIn is a top priority but you shouldn’t stop there – because there are other social media pages out there and you would want to reach them in order to also increase you brand’s reputation in that specific industry. Here are some tips on how to get started with social media: (a) Optimize your social media profiles by using keywords in your “about” section and linking back to the core services on your website; (b) Make sure you have accurate and consistent contact information on all of your social media websites, and; (c) Respond to any negative reviews or complaints or questions your clients make on the social media accounts.
Social media strategising for your businesses is not as easy as controlling a personal facebook account. It needs to be curated more than anything and it also has to show that you and your business are great in this field!
